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This study aims to explore the augmented reality (AR) effectiveness of museum visiting.

Based on the AR marketing of the motivation model and the inspiration model, the critical mental process and AR were revealed that could increase museum visits. The mixed-methods approach was adopted to analyze the qualitative research and test the model hypotheses to understand the perceptions of the increasing AR marketing of museum visits.

The authors found that inspiration and perceived quality AR are critical to enhancing the attitudinal of museum visits. AR developers can thus focus on utilitarian and hedonic benefits in perceptual augmentation quality to inspire users’ willingness to visit museums.

This study extended the inspiration model through a mixed-methods approach to investigate how AR technologies encourage and leverage visitor experience to increase museum visit intention psychologically.

本研究旨在探索增强现实（AR）对博物馆参观的影响。

基于AR营销的动机模型和启发模型, 本研究揭示了能够增加博物馆参观动机的关键心理过程和AR技术。本研究采用混合方法分析定性研究并测试模型假设, 以了解对增加AR营销的博物馆参观的感知。

我们发现, 启发和感知质量的AR技术对提升参观博物馆的态度至关重要。因此, AR开发者可以将注意力集中在实用和享乐的益处上, 通过提升感知质量来激发用户参观博物馆的意愿。

本研究通过混合方法扩展了启发模型, 研究了如何通过AR技术在心理上鼓励和利用游客体验来增加参观博物馆的意愿。

The purpose of this paper is to conceptualise a framework that integrates information quality, system quality, function quality, and social influence based on the information system (IS) success model, to explore the relationship among these factors, which might be the key determinants of Facebook educational usage intention.

An internet survey was conducted to collect empirical data from 221 Facebook users on their experiences of using Facebook. This study applied structural equation modeling (SEM) to demonstrate the proposed model’s construct relations and multiple group analysis.

The results of this study show that social influence and information quality are critical and direct determinants that affect users’ continuous intention to use Facebook in learning; social influence also indirectly affect Facebook usage intention through the mediating effect of information quality. Except the path between social influence and usage intention in age subgroups, the relationships among these determining factors in the proposed model are stable, and there were no significant differences among gender subgroups and age subgroups examined using the multiple group comparison test.

The findings provide a better understanding of the IS success model that influences the Facebook educational usage intention for researchers and practitioners.

The purpose of this paper is to investigate the state of logistics management research in Asia. The study focuses on the research agenda, the topics of interest, and the extent of research collaboration in logistics theory building and knowledge specific to Asia.

This study uses a mixed methods approach namely, content analysis drawn from the articles found in six well-recognized peer-reviewed logistics management related journals from 2003 to 2013, followed by social network analysis which is applied on the selected articles to provide a structure of the collaboration relationship.

Initial findings suggest that there are some scholars in Asia who are instrumental in research collaboration and in building a body of knowledge on logistics management focused on Asia. More co-production of knowledge from deeper and tightly knit industry-academic collaboration is needed to progress this domain. Most of the published work use an empirical instrument drawn from the resource-based view to explore firm level supply chain collaboration and strategy. This suggests a positivist research tradition within logistics. There is a shortage of studies conducted on the supply chain as a network of enterprises.

The review of the articles is limited to six logistics specific journals and the authors only concentrate on logistics management research focused on Asia. The contributions from the other journals may have been missed. More collaboration at the institutional, national, and international levels is called for especially on cross-collaboration between practice and theory.

Though the analysis is restricted to 260 articles found in six journals, this paper can shed light on the research needs from different perspectives and facilitate the progress of logistics management research in Asia.

This is the first paper to discuss the state of logistics management research collaboration in Asia, and provides an overview of the research issues, topics, and approaches undertaken thus far. Through this work, this study hopes that it will encourage greater research collaboration between industry and academia, and academics themselves.

The issue of capacity constraint resources (CCR) or bottlenecks wandering in product mix decision by applying Theory of Constraints (TOC) management philosophy has been mentioned and demonstrated in several papers. In this study, the effect for prolonging the planning period (PPP) so as to stabilize the CCR is investigated. The results show that the effect for PPP alternative will be positive or negative which is depending on the environment condition. However, a majority cases which have positive effect for PPP alternative can be recognized prior knowing the marketing demand, which is significant in the real application.

In recent years, speedy development of Taiwan’s hotel industry intensifies market competition, customers’ demands on hotel services quality also increase with the increase of their consumption consciousness, and their demands on hotel types diversify, therefore hotel industry should concern on their unique management services quality brought by their different hotel types. The current designed service system or service transmission process may fail to meet customers’ demands owing to emphasizing degree gap in service quality. What is worse, it is difficult for hotel industry to actualize complete customer segregation and to provide customized services, therefore comprehensive understanding of customers’ demands on the service quality of different types hotels would contribute to operating management improvement of Taiwan hotel industry. This paper divides Taiwan hotels into three types: international tourism commercial type, holiday type and motel, the general hotels. It studies the emphasize degree gap in service quality between the industry and the customers. Data analysis shows that service quality gap (perceived gap) of hotels of different types exists in several quality aspects; what’s more, the perceived gaps, service quality aspects, and its items of different types of hotel are also different. After an integrated analysis, this paper puts forward a general and customer‐oriented quality item suitable for hotel industry to shorten the perceived gap of service quality, so that the hotel industry could design a service system and service transfer system, which could meet most lodging customers’ demands in the context of pluralized customer sources.

This study examines the relationships among workplace incivility, job satisfaction and turnover intention for tourist hotel chefs. Furthermore, emotional intelligence is taken as the moderating variable on the relationships between workplace incivility and job satisfaction and workplace incivility and turnover intention.

Tourist hotel chefs were invited to participate in this study using purposive sampling, and a structured questionnaire was administered to carry out the investigation on tourist hotel chefs.

The results show that workplace incivility has negative effects on job satisfaction and casts positive effects on turnover intention through job satisfaction. Emotional intelligence has a significant moderating effect on the relationship between workplace incivility and job satisfaction.

This study firstly demonstrated the relationships among workplace incivility, job satisfaction and turnover intention for tourist hotel chefs. Furthermore, the moderating effect of emotional intelligence on the relationship between workplace incivility and job satisfaction was also validated.

A life‐cycle assessment (LCA) is based on the attention given to the environment protection and concerning the possible impact while producing, making, and consuming products. It includes all environmental concerns and the potential impact of a product’s life cycle from raw material procurement, manufacturing, usage, and disposal (that is, from cradle to grave). This study assesses the environmental impact of the ultra pure water process of semiconductor manufacturing by a life‐cycle assessment in order to point out the heavy environmental impact process for industry when attempting a balanced point between production and environmental protection. The main purpose of this research is studying the development and application of this technology by setting the ultra pure water of semiconductor manufacturing as a target. We evaluate the environemntal impact of the Precoat filter process and the Cation/Anion (C/A) filter process of an ultra pure water manufacturing process. The difference is filter material used produces different water quality and waste material, and has a significant, different environmental influence. Finally, we calculate the cost by engineering economics so as to analyze deeply the minimized environmental impact and suitable process that can be accepted by industry. The structure of this study is mainly combined with a life‐cycle assessment by implementing analysis software, using SimaPro as a tool. We clearly understand the environmental impact of ultra pure water of semiconductor used and provide a promotion alternative to the heavy environmental impact items by calculating the environmental impact during a life cycle. At the same time, we specify the cost of reducing the environmental impact by a life‐cycle cost analysis.

The purpose of this paper is to identify the impact indicators of the 2010 Taipei International Flora Exposition from the perspective of residents and to investigate the effects of these impacts on the urban sustainability through the perceptions of Taipei residents after the exposition.

The authors conducted a literature review and consulted experts to identify the impact indicators of the exposition. This process resulted in 17 indicators of economic impact, 12 indicators of environmental impact, and 13 indicators of social impact, and the authors developed a 12-dimension/42-indicator mega-event impact measurement scale. Using a survey of 1,628 host residents after the exposition, the authors performed regression analysis to investigate the effects of these impacts on the urban sustainability.

The results indicated that economic, environmental, and social impacts exerted significant positive effects on urban sustainability. All positive dimensions of economic, environmental, and social impact exerted significant positive effects on urban sustainability, and all negative dimensions exerted nonsignificant effects on urban sustainability.

This study identified the impact indicators of the 2010 Taipei International Flora Exposition and investigated the effects of these impacts on the urban sustainability. The findings of this study indicated that economic, environmental, and social impacts of the exposition exerted significant positive effects on urban sustainability.

This research probes into the execution of small and medium‐sized enterprises’ value creativities by a difference analysis with different classifications, different capital, different turnover, different employees, and different established years. This study develop a questionnaire about value creativity with five dimensions and thirty‐five items according to “Valuation” by McKinsey and Company, Inc. and Copeland et al., such as: “Aspiration and target,” “Portfolio management,” “Organization design,” “Process management,” and “Business and individual performance management.” The results are as follows: (1) Most small and medium‐ sized enterprises (SMEs) have executed value creativities; (2) There is a difference in the execution of value creativities between the livelihood industry and the chemical industry; the execution of value creativities by livelihood industry is better than the chemical industry; (3) For value creativities of the execution of different capital and turnover for SMEs, bigger entities are better than smaller ones; (4) For the value creativities of the execution of different numbers of staff in SMEs, those with more staff are better than those with fewer staff; (5) For the value creativities of the execution of different established years for SMEs, those established longer are better than those established shorter.

The purpose of this study was to examine overall customer satisfaction associated with medical service quality in Taiwan by integrated Kano’s model and customer satisfaction index model. Another purpose was to confirmed nonlinear and asymmetric relationship of Customer Satisfaction and Quality Performance by the research outcome. By analyzing 1,100 patients or their family members, this study used the structural equation model (SEM) with AMOS software for data analysis. The results show that must‐be attributes, one‐dimensional attributes and attractive attributes had a direct effect on overall customer satisfaction, Surprisingly, overall customer satisfaction had positively influenced customer loyalty customer satisfaction had negatively influenced customer complaints. The study also found that customer complaints have direct effect on customer loyalty. Importantly, the study found out the must‐be attributes, the attractive attributes and one‐dimensional attributes increased, the level of overall customer satisfaction also increased. The customer satisfaction positively influences customer loyalty in medical service quality in Taiwan. The findings might reveal new insights for researchers dealing with quality of medical service and for hospital managers who devote resources exclusively to achieving highest possible levels of patient satisfaction.